Write to Win
Proposals and marketing materials are a method of indicating to a buyer what you are able to do that meets their strategic needs. At the same time, you are articulating what you or your organization is capable of delivering that will allow your potential client to achieve their goals. A winning proposal must address both in clear, persuasive language that allows the buyer to see you as their partner.
If you are responding to a Request for Proposal (RFP) issued by a government agency or a major corporation, you have a very limited time within which to deliver your response. An RFP also defines very strict guidelines for how the response should be delivered. It is your job to provide that response in a way that follows their messaging rules, within the tight timeframe they have indicated, and explains why your company is the best choice for the work.
Do you want to win?
Let me help you design your strategy and your response so that you do.
If you are responding to a Request for Proposal (RFP) issued by a government agency or a major corporation, you have a very limited time within which to deliver your response. An RFP also defines very strict guidelines for how the response should be delivered. It is your job to provide that response in a way that follows their messaging rules, within the tight timeframe they have indicated, and explains why your company is the best choice for the work.
Do you want to win?
Let me help you design your strategy and your response so that you do.